I’ve always had a thing for watches that go beyond just telling time. I’m drawn to brands that tell a story, that have some soul behind the steel.
That’s exactly what caught my eye with Waldan. I first came across their watches in WRUW threads and on my Instagram feed, thanks to collectors who spotlight affordable microbrands. They looked sharp, and I figured they’d be solid pieces. And they absolutely are – but more on that later.
What I didn’t expect was the story behind the brand. Waldan isn’t just another microbrand; it’s connected to an unsung hero of 20th-century watchmaking – a name you’ve probably never heard, and someone who, as it turns out, shares my roots: Poland.
But before I dive into the watch itself, let me tell you his story.
The man you’ve never heard of, but definitely should have
Oscar Waldan was born in Poland at the height of the Second Republic, in the 1920s. As a child, he was already fascinated by watches and how they’re built. He was not your token “smash it to see what’s inside” kid. Instead, with his very first watch disassembly, he managed to document every step of the process so he could reverse it properly.
I have to admire the courage here – I’m 31 and still get a cold sweat when decasing a movement. That’s about as far as my tinkering capabilities go.
Unfortunately, when the Third Reich invaded Poland in 1939 – marking the start of World War II and an occupation that would last six long years – Oscar’s hopes of becoming a watchmaker were suddenly out of reach. He lost his entire family in the Holocaust, and he himself was imprisoned in two concentration camps, including the infamous death camp at Buchenwald.
Oscar’s personal hero and idol was Antoni Patek, the founder of Patek Philippe, also a Pole. And there’s a fascinating synchronicity in the stories of these two men. Patek was forced into exile after the failed November Uprising of 1831 against the Russian Empire. In Switzerland, he joined forces with Czech-born watchmaker František Čapek (Pol. Franciszek Czapek), and that partnership became the foundation of his watchmaking legacy.
In Oscar’s case, a stroke of luck connected him with a fellow inmate…a Czech watchmaker. Oscar and his newfound teacher managed to prove themselves invaluable to the camp guards – it was one of these instances where a rare skill helped camp prisoners survive, and that skill was fixing watches.
After the war, Oscar picked up where he’d left off, pursuing his dream of becoming a watchmaker. He honed his skills in New York, Switzerland, and West Germany. It was in Switzerland that he first tried his hand at designing watches and landed a job at Tissot.
While working for Tissot, he designed one of the brand’s most iconic world-time watches, one you’ve probably heard of: the Tissot Navigator. The Navigator’s distinctive case, with its straight, beefy lugs, a signature design cue shared by both Tissot and Omega at the time, would go on to influence many of Oscar’s later creations.
Oscar has worked for multiple watch companies and connected with many well-known names in the industry, including the famous Gerald Genta and Hans Wilsdorf’s nephew, Dieter.
His friendship with Dieter Wilsdorf led to him helping Rolex strike a deal with another legendary brand, Zenith, for the purchase of the cal. 3019 El Primero, to replace the Valjoux 72 in… the Rolex Daytona.
Yes, it’s Oscar Waldan you have to thank for the “Zenith” Daytona, powered by a Rolex-modified El Primero.
The fact that you’ve probably never heard Oscar Waldan’s name before is because his company, Waldan International, which he founded in 1979, initially produced very few watches under its own name. Instead, Oscar carved out an interesting niche for himself as a supplier of private-label watches made at his factory in Switzerland.
But these weren’t your run-of-the-mill private label pieces. His clients were some of the biggest names in watch retail: Tiffany & Co., Wempe, Tourneau, Cartier… His creations were mostly made in solid gold, and powered either by high-grade or at least complicated movements, including the complete calendar El Primero calibre 410.
He also developed a distinctive design language, most notably reflected in his cases. Oscar Waldan had a particular fondness for a classic 1940s design cue: the stepped bezel with rounded edges. His step-bezel cases also featured a distinctive step and facet on the side of the lug, reminiscent of those found on multiple 1940s and 1950s Tissot and Movado watches.
The first timepieces sold under the Waldan name appeared about a decade after the company was founded, but it wasn’t until the late 1990s and early 2000s that they became more widely available.
The new Waldan
Today, the Waldan company is led by Oscar’s son, Andrew. The family settled in New York, and Andrew has shifted the focus to making the new Waldan watches as American-made as he can.
The brand is actively taking steps to bring more of the manufacturing process in-house – a significant move toward greater independence and a stronger “Made in the USA” identity.
The new generation of affordable Waldan watches is powered by American-made Ameriquartz movements by the Arizona-based FTS.
Andrew’s design, the Heritage – consisting of Professional and Sportline sub-collections – pays homage to his father’s design language, but with Andrew’s unique twist on it.
Let’s dive into it, shall we?
The Heritage Sportline – first impressions
I was quite taken by the design and appearance of the Heritage Sportline in the stock photos. However, Andrew told me the photos didn’t really do it justice, and he was absolutely right.
In the metal, when I first took the watch out of the box, it made a far stronger impression than any photo could have suggested.
For this review, I’ve done my best to show the watch to you as accurately as possible. That said, I’ll admit to a slight defeat here – my photos don’t quite capture it either.
The day I received the watch, I sent a few quick snapshots to an American friend of mine. He’s not someone who falls for the whole “looks more expensive than it is” marketing line, and he rarely says those words himself. And yet, even with my admittedly rubbish initial shots, that’s exactly what he said about the Waldan. Coming from him, that’s high praise. And I have to say, I completely agree with him.
The dial and hands
Waldan refers to this dial version as olive khaki. The dial finishing, though – a combination of oil-pressed horizontal teak pattern and a semi-matte metallic finish – really loves to play some tricks of the light at various angles and lighting conditions.
Depending on the angle and lighting, it shifts character. Sometimes, it’s clearly olive khaki. Other times, it leans more toward forest green, and occasionally even takes on a metallic version of British racing green.
Dials with this kind of dynamic personality are among my absolute favorites, right up there with evenly patinated vintage dials and the many flavors of black tool-watch dials.
In my humble opinion, the detail that makes this dial pop is the seconds subdial surrounded by a diamond-cut ring. The ring is surrounded by a very narrow one of even surface around it, but you can barely see it.
It’s a slight optical illusion. You can’t see the steps of the teak pattern around the subdial, yet it’s like nothing separates the ring from said pattern. The result is amazing. The sharp finishing of the subdial ring also does a lot to accentuate the polished indexes.
The hands are simple, tapering baton ones, with the exception of the feuille sub-second hand. All of these hand designs can be found on both the private label watches Oscar Waldan produced, as well as on his later creations that carried his own name.
Both the dial and hands are lumed, with the lume plots on the dial set into small circular recesses so they sit flush rather than standing proud of the surface. In the case of the Heritage Sportline, I’d say the lume functions more as a decorative accent than a truly practical feature. That said, because the high-polished hands can sometimes visually disappear into the dial at certain angles, the lume strips at their tips do help improve legibility.
The case
I think this is really the star of the show. I love the dial – but even more so, I’m fond of the case. Andrew has put his own twist on his father’s original design, replacing the straight lugs with curved, streamlined, slightly horn-like ones, while keeping the step on the side of them.
The depth created by the stepped bezel and lugs works wonders. They give the case great dimensionality, catching the light beautifully and lending it a strong presence, while still maintaining a sleek, refined profile.
In terms of appearance, it reminds me of some of my favorite case designs from Tissot and Movado during the 1940s and early 1950s, which I believe was the true golden era of design for these brands. Yet, at the same time, the case remains an example of both Oscar’s design language and Andrew’s own take on it.
The finishing is simple – the case is fully polished throughout, except the brushed top facets of the lugs. It might not be an intricate finishing, but the complexity of the stepped bezel and lugs definitely make up for that. In terms of build quality, I’d place it somewhere in between modern Atlantic and Tissot. Given that the Heritage Sportline is priced right in that range, it stands up very well against the competition.
Here’s a plea from me: Andrew, please don’t let this be the last time we see this case design. It truly is fantastic and more than worthy of making a grand return in future Waldan watches to come.
The movement
Currently, FTS is pretty much the only generic movement supplier for brands that want to use American-made movements. Fortunately, FTS’ Ameriquartz movements are a great choice. The concept behind Ameriquartz is simple but important: to make a quartz movement that’s serviceable, not disposable.
Most Swiss and Japanese quartz movements, unless we’re talking of high-end ones, are designed to be replaced, not repaired. If an ETA quartz movement in, say, a Tissot or Certina fails, an authorized service center usually won’t even attempt a repair – they’ll just drop in a new one.
Ameriquartz takes a different approach. These movements are designed so that any watchmaker with basic experience in quartz repairs can service them.
This particular movement is the cal. 70200 – 8 ¾ lignes in diameter, with a 48-month battery life and a stated accuracy of +/-20 seconds per month. It’s not a high-accuracy quartz like ETA’s Precidrive, but unlike the Precidrive, it can actually be repaired rather than binned and replaced.
The strap
The Heritage Sportline comes on a deep, forest green leather strap with a pebbled Epsom-style texture and white stitching. It takes a few days to break in properly, but once it does, it’s genuinely comfortable. Oh, and the floating keeper stays in place, which is always the very first thing I hope for in any two-keeper leather strap.
If you’re thinking of customizing the watch with a different strap, the stock one features a quick-release system, making swaps a breeze. That said, I really like the strap it comes with, so I don’t see myself replacing it anytime soon.
Well… at least not until my inevitable strap-swapping obsession kicks in.
How does it wear?
The Heritage Sportline isn’t a small watch. The case measures 40mm in diameter and slightly over 47 lug-to-lug. However, thanks to its curved-down lugs, slim profile of just 8.6mm, and the fact that it’s a lightweight quartz piece, it wears very comfortably on my 19.5 cm wrist. I’m fairly confident it would still fit well on wrists up to 2cm smaller than mine.
If you have a relatively small wrist, you might want to base your choice on your own experience of watches with similar dimensions, but I think it’s safe to say that weight and thickness won’t be an issue here. There’s simply no way for this Waldan to feel top-heavy. As I mentioned earlier, it’s both thin and light.
Dress or sports watch?
I’d definitely classify the Waldan Heritage Sportline as a dress watch. That said, it has enough modern, sporty accents to make it a versatile piece. You can wear it just as easily with jeans and a polo as you can with a blazer or even a full suit.
With a 5 ATM water resistance rating, I’d recommend keeping it away from the beach. That, though, is just for the sake of peace of mind. I’m pretty sure it could survive that.
All in all…
I think the Waldan Heritage Sportline is a really great, budget-friendly dress watch with tons of character. If you’re looking for something eye-catching, versatile, and dressy – with just the right amount of sporty flair – without breaking the bank, this one definitely fits the bill. And since it’s quartz, it also makes for a perfect worry-free, grab-and-go option to keep on hand.
The brand has such a great story behind it. Not many microbrands do. Of the ones I’m familiar with, none has one as thrilling and as significant to the history of the watch industry.
Oscar Waldan’s life, and the brand’s journey, were explored in depth by Worn & Wound a few years ago. Still, it’s been my absolute pleasure – as a watch enthusiast, a writer, and a Pole – to share this story with you, the Waha readers.
And really, it’s all the more special when a story this compelling is matched by a watch that’s so well-designed, good-looking, and nicely finished. The Heritage Sportline blends vintage and modern design cues into a cohesive, eye-catching whole. If you’re in the market for a sporty dress watch that offers strong value for money, this one absolutely deserves your consideration.
You can find it available directly from Waldan here.
Tech specs
- Reference: 0196SD
- Diameter: 40mm
- Lug-to-lug: 47mm
- Lug width: 20mm
- Thickness: 8.6mm
- Water resistance: 5ATM/50m
- Movement: FTS Ameriquartz cal. 70200
- Crystal: flat sapphire, ARC on the underside
- Strap: leather, quick-release spring bars
Great review! (As always!)… but does it make sense – from a business point of view – to have watches that sell for €500 and other models for €17k? What’s their real market? Quite a gap!
I assume that you are referring to the Astronic (El Primero cal.3019PHF/410) piece – that’s not a new watch, it’s one from Waldan’s pre-owned/vintage watch offer. More and more brands have such programs these days, and factory-serviced vintage watches offered by them are, on principle, priced way above most of the current production line-up. Considering that both Waldan’s affordable modern and costly pre-owned/vintage watches seem to be selling, it appears that the brand has succeeded at attracting customers with radically different budgets.
Excellent review. Well written and insightful.
Thanks, Christopher! Glad you enjoyed it.