Pontiac watches: the Pride of the Benelux

 In Collecting Watches

Pontiac watches are well known within the Benelux (Belgium, the Netherlands, and Luxembourg). There are many collectors in these countries. Outside of that area…not so much. I hope to change that.

Short history

A. Kinsbergen and his three brothers launched Pontiac in Belgium and the Netherlands in 1932. Mr. Kinsbergen was also an agent for Omega and Tissot. Suprécis registered Pontiac in Biel – Switzerland. Therefore, Suprécis technically made the first Pontiac watches. Until the 1970s, the logo is with the large P extended over the other letters. After that, the letter P is the same as the others.


Although they mainly produced “3 hand” or “time-only” dress watches, that isn’t all they created. Pontiac also produced divers and chronographs.

Pontiac watches

Chrono diver Valjoux 7733

Pontiac Watches

Chronograph with a Venus 170 movement


Pontiac has used a lot of manufacturers for their movements over the years. Landeron movements are widespread in their chronographs, but Pontiac also used Venus and Valjoux movements.

Pontiac Watches

Venus 170 movement

For their dress watches Pontiac used almost all major Swiss manufacturers:

  • ETA
  • AS (A. Schild)
  • Standard
  • FHF (Fontainemelon)
  • Peseux

However, in later models, Pontiac also used FE (France Ebauches) movements. Most often used are movements by ETA and AS.

Pontiac Watches

ETA 1080 movement


The theory is that the number of stars (1,2 or 3) on the dial represents the quality/reliability of the movement and therefore the watch as a whole. Though this is sensible, it can’t be verified, and it remains somewhat of a mystery. Completely different models exist that have identical movements but somehow have a different amount of stars.

Also, some dress watches with a “simple” ETA 1080 movement have three stars while chronographs with a Venus 170 movement have 1 star. This doesn’t add up.

There must be additional criteria or procedures on how many stars a watch received. Presently we’re only guessing at what these might be. Some theories include the degree of water resistance, case material and production era of the watch in question.

Wrap it up

Pontiac has some fascinating pieces. They have an extensive collection of different types and models. If you’ve never heard of them, keep an eye out. They’re worth it.

Do you have a Pontiac in your collection? Let me know in the comments below.

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Showing 9 comments
  • Никита

    Great article

  • chelis

    Beautiful article.
    I bought my first Pontiac last month, a PONTIAC JUMPING Bullhead c.872
    and it is an amazing watch, powered by a Lemania 1872 manual wind

  • Stef

    Hi, what a great informative site you have. I hope to learn a lot around here, lots of good reading and documentation. As for Pontiac, I have some. Pontiac*** chrono with Venus movement, Pontiac*** chrono with Landeron movement, Pontiac**** Nageur Maillot Jaune automatic, Pontiac*** hydraulica memomatic ( dress watch style). All of them are working great despite their age. I hope to get a Pontiac with Valjoux movement one day to complete this tiny collection.

    • Melvin Hollenberg
      Melvin Hollenberg

      Hi Stef, great to have you aboard. Sounds like you already have quite the Pontiac collection. Good luck on your grail 🙂 If I come across one, I’ll let you know.

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